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Anh Vu is a Director at Framestore Pictures in the USA.
Anh is a director based in Thành Phố New York City with a background in kiến thiết and visual effects. Having started at Psyop in 2007 as a Designer, Anh quickly elevated inlớn Psyop’s director collective sầu. After 9 years at Psyop, she joins Framestore Pictures as one of their newest signed Directors.
To date, Anh has contributed to lớn several award-winning campaigns for brands like Aetna, GE, Volkswagen, JBL, Samsonite and St& Up To Cancer. Her lathử nghiệm work at Psyop included commercials for Michelin & Silk.
Anh was raised in France and went on to lớn earn her BFA in Broadcast Design và Motion Graphics at the Savannah College of Art và Design.
Prior to lớn Psyop, Vu worked on the short film ‘Lemon Tree’ combining live sầu action characters within 3D environments và implemented with 2D animation. The film was recognized in many international film festivals and won several awards.
Vu recently launched a compelling personal project, ‘Never lớn Forget,’ which portrays the lives of women & children from the state of Rajasthan, India and their fight for eunique.
THENEXTGAG: WHAT PUSHED YOU TO THIS LINE OF WORK ?
ANH VU: My background studies came from painting & computer art. I was quickly picked up by a production studio called Psyop. There I grew lớn become a designer & quickly became a director. At the time, the work that I focused on a lot was visual effects and animation because that was what Psyop was known for.
It was a natural progression for me khổng lồ move away from directing animation & to lớn lean towards directing more live sầu action. Production is a tedious long process and I was yearning to find more real human connection with my work, something that was hard to capture with CG.
Ultimately, I was fortunate khổng lồ have met the right people at the right time. These people believed in me, my vision & in my capability khổng lồ excel in directing.
TNG: HOW EASY WAS THE TRANSITION FROM EUROPE TO THE US ?
AV: Transition was a very interesting experience. I grew up in Toulouse và moved khổng lồ Biloxi Mississippi when I was 16. Moving there was a culture shochồng. I had this presumed vision of what America was: a futuristic country, where everything was shiny, new, advanced, but instead I experienced the opposite. It felt like we were going baông xã inkhổng lồ times. I’ve sầu seen racism, poverty, drugs, gangs, rundown towns, people divided by their race, religion and their economical status.
But there was great things about this transition lớn the US. I have sầu learned khổng lồ accept myself, my background, I’ve sầu started lớn embrace my Vietnamese culture. Something that I always tried khổng lồ reject when I was growing up in France. All I always wanted was to be just like the French people because I was ashamed of being different. But here, I have learned & felt more acceptance even though the country is going through a rough time now.
TNG: HOW HAVE YOUR RESPONSIBILITIES CHANGED NOW THAT YOU ARE A DIRECTOR ?
AV: I’ve sầu been directing for about 7 years now. I think my responsibilities are semi the same. I just have a different focus now. I am focusing more on what my vision is about, making sure that the work is true to my style. The stories & visuals have sầu to feel meaningful.
TNG: DO YOU SEE A DIFFERENCE WORKING ON A SHORT FILM VS A COMMERCIAL PROJECT ?
AV: Commercials are beast of their own. It’s fun, challenging, sometimes rewarding, but most often it’s about gaining more experience for bigger projects down the line. Short films are passion projects that makes you feel good about crafting something creative and meaningful, it puts everything you’ve learned lớn the kiểm tra.
My most recent work tend to be more human, intimate & poetic
TNG: WOULD YOU SAY THAT YOU HAVE A CERTAIN STYLE OR AESTHETIC IN YOUR PROJECTS ?
AV: My most recent work tover khổng lồ be more human, intimate and poetic. Moody & emotional that’s how I would like to describe my style.
TNG: DO YOU FIND IT IMPORTANT TO KEEPhường UP. WITH THE LATEST TECHNICAL EVOLUTIONS ?
AV: I think it is important khổng lồ keep up with new technologies but I also think that we shouldn’t get lost within it. It can be distracting & sometimes you thua trận sight of what is important. I used to lớn work with very technical teams, I am aware of the technical evolutions but I like to lớn avoid it & keep things simple và real.
TNG: WAS THERE A PIECE OF WORK THAT YOU SAW IN năm 2016 THAT YOU PARTICULARLY ENJOYED ?
AV: I loved Arrival & La La Land!
TNG: TV SETS ARE BECOMING MUCH CLEARER WITH HD AND NOW 4K. ARE WE ABOUT TO LOSE THE MAGIC BECAUSE OF TOO MUCH ON-SCREEN REALISM ?
AV: I vì chưng think that new TV that are mix with a crazy defaults settings are ruining the pictures. I don’t underst& who sets those standards but people are getting used khổng lồ see interpolated motion or “smooth motion”. It just cheapens everything we know about film. Making everything look lượt thích a soap opera.
As far as image sharpness, I think it’s unavoidable. Your eyes adjust to brighter, clearer images quickly and then it becomes a new standard.
When shooting, I prefer using imperfect lenses, something that feels softer và a little bit more painterly rather than sharp & modern.
TNG: WHY DO YOU ENJOY WORKING WITH FRAMESTORE ?
AV: Framestore Picture is the live action production company under the umbrella of Framestore. I recently signed with them as one of the directors within their roster of many talented directors.
What I really enjoyed from this new partnership is the vision that Jennifer Siegel và John Duffin, the EPs at Framestore Pictures, have sầu for their directors. They grow their talent based on their skills but also strongly believe in our visions.
Obviously, it’s a great plus khổng lồ have sầu the power house of Framestore lớn tư vấn the VFX side of any projects. The quality of work that comes out of Framestore is always very stellar.
TNG: WHAT WOULD BE A DREAM PROJECT FOR YOU ? A FEATURE FILM ? A VIDEO GAME TRAILER ? A 3 chiều PROJECTION MAPPING ?
AV: Dream project would be a feature film down the road. I would love to lớn work on a long format. Even a storytelling VR project would be amazing lớn work on. Anything that has to lớn vị with people and nature I would vì it in a heartbeat!
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